If you’re not there, advertising on Pinterest, then your ideal customer or reader won’t find you. Pinterest is the first place people land to get inspiration for projects, life moments, and to plan. They don’t pop up on mobile or on your desktop, they flow seamlessly into the regular Pinterest feed. Pinterest ads are relevant, appealing, and useful. With the different campaign objectives, you can use specific targeting to reach your ideal audience on Pinterest. Whether they’re looking for inspiration, making decisions, or taking action. You want to meet your audience at each phase of their journey. Pinterest is full funnel (aka from top to bottom in your marketing efforts) and should be treated as such.
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